Luke Lands the Big One with Miller Lite
Nashville, TN � Luke Bryan just landed a sponsorship deal with Miller Lite. The official sponsorship starts this week and will run through December 31, 2009.
�The Bryan family and Miller Lite go way way back,� chuckles Luke Bryan. �This is an amazing opportunity to be in partnership with such a long standing solid American brand like Miller Lite. I look forward to working with them.�
The partnership will include on-pack product placement, touring, contesting and downloads to cross promote Luke Bryan and Miller Lite in Wal-Mart stores nationwide. Bryan will make in-store stops at various Longhorn Steakhouse restaurants as part of the partnership that will cross promote him and Miller Lite in Wal-Mart stores.
The first on-pack promotion will include a physical copy of �All My Friends Say�(where legal), and will be in stores beginning today, Monday, November 17, and will run through December 31 of this year
Bryan�s single �All My Friends Say� won a BMI songwriting award last week for being one of the Top 50 most played songs of 2008. The single �Good Directions� he co-wrote with Rachel Thibodeau for Billy Currington was ASCAP�s Song of the Year and also won a BMI award for one of the most played songs of 2008.
Luke Bryan has had a career making 2008 with two major award nominations including the CMT Breakthrough Video of the Year nomination and his first nomination from the Academy of Country Music for �Best New Male Artist.� The Georgia native is coming off a #2 debuting album I�LL STAY ME; a Top 5 debut single �All My Friends Say;� a Top 10 single for �Country Man,� a multiple-week #1 single he wrote for Billy Currington �Good Directions,� being chosen as Billboard�s 2007 country artist to watch and landing on �Best of 2007� lists for: Chicago Tribune, Atlanta Journal Constitution, Clear Channel Online Music & Radio to name a few. Bryan has been part of three major tours of country music�s biggest artists in 2008 - Kenny Chesney�s �Poets & Pirates� stadium dates and earlier this year he was on Trace Adkins� �American Man� tour and Dierks Bentley�s �Throttle Wide Open� tour.